The otherside of the coin, I think both are in a working relationship and that if both the venue and musicians find the middle ground and there is no offense defense game then everyone gets what they want, what do you guys think?
"Put on your "business goggles" and look at your band through the eyes of a venue operator and you will see a financial risk, not an asset. This happens for a lot of reasons. Many of you fail to stop and think about how many other bands walk into a venue on a daily basis and shower the owners with promises of sold out shows. Then the night of the show arrives and you bring in around 100 people. Why is this such a huge financial risk for the venue? Not only would they be in the hole for what they agreed to pay you for performing, the owners would have scheduled too many employees to work (waitresses, bartenders, cooks, hostesses, dishwashers, bussers, etc). That is a lot of money to not make back because you made empty promises about crowds you knew you couldn’t bring. And imagine how pissed off the employees would be if they were told they had to work on a Friday or Saturday night only to get sent home two hours into the shift. In that case, not only is the venue out a lot of money, now their employees are unhappy.
Want to know how you can clear this hurdle? Develop a strong reputation for drawing big crowds on a consistent basis. There are two things you can do to start down that road. The first tip is to start putting a serious and legitimate effort into collecting e-mails and expanding your fan base. And don’t just collect e-mails, segment them. That means be sure to get the zip codes of every person signing up. Want to impress a venue owner and put yourself in a better BUSINESS position to leverage more money? Slap down a list of 800 e-mail subscribers all living within a twenty mile drive of the venue. That is 800 people you can market to directly about that show.
The second tip goes hand-in-hand with the first. Many of you need to start branching out and stop playing in the same geographical area night after night. I see so many bands doing two and three shows a week, every week, in an area of about a 20-mile radius. I’m not talking about bands in major cities; I’m seeing this from bands in rural areas. You are damaging the demand for your product, which is weakening your business leverage against the venue. People are less likely to come to your show on a Friday night when they know they can see you Saturday or Sunday night…or some time next week. So many of you are burning out your audiences and it is ruining your ability to get more money from venue operators. Stop saying, “I’ll start playing venues that are farther away when I have more fans coming to my shows here”. Go do it NOW so you can build up your fan base, play more cities, and make your shows back home MEAN something when they happen.” - Wade Sutton of Rocket to the Stars.